Social Media Strategist

Company Name:
Pepperidge Farm, Incorporated
Requisition Number: 9913
Job Title: Social Media Strategist
Position Type: Full Time
Job Type: Marketing
Company: CSC Brands LP
Business Unit / Location: CSC Brands L.P.
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
At Campbell, we cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference.
General Summary:
The Global Digital Marketing team is the Center of Excellence for Campbell Soup Company. The team provides subject matter expertise to the entire organization on Social Media, CRM/Email, Web, Mobile, and Digital Shopper Marketing Strategy. This team works across all groups in the company to build channel-agnostic Digital Marketing strategies. Each Subject Matter Expert is responsible for building the foundation for Digital Marketing best practices as well as identifying emerging and innovative ideas to keep Campbell's on the leading edge of the industry. The Social Media Strategist will be the social expert for the entire organization and will build strategy and facilitate execution.
Primary Responsibilities:
Build Social Media strategy for all brands and corporate.
Work with peer Subject Matter Experts and across the organization to integrate CRM into holistic Digital Marketing Strategies.
Identify emerging trends and lead innovation pilots to implement into broader annual operating plans.
Identify KPIs and measures of success and establish scorecard.
Create direction within function to facilitate the execution of the strategy.
Job Complexity:
Be the Subject Matter Expert on all things Social Media, including deep knowledge of current and emerging channels.
Work across the organization to create, implement, monitor and analyze social media and digital/interactive marketing campaigns.
Conduct audience analysis and develop best practices to connect key marketing messages with target audiences.
Establish KPI's and success metrics for digital campaigns and implement optimizations to reach these goals.
Ensure social media content maps to messaging pillars through a firm understanding of how to maximize engagement and share of voice.
Identify key partners and platforms to enhance Digital Marketing strategies.
Establish thought leadership and education program best practices for organization.
Minimum Requirements:

Bachelor's Degree in Marketing, Advertising, Communications or related field

5+ years' experience in Marketing, IT, Communications, Public Relations or related field
State/Province: New Jersey
City: Camden
Company Sponsored Relocation: Yes
Job Classification: Professional
Business Area: United States
Experience: Mid-Career
Workplace Setting: Corporate or Headquarters
Region: Middle Atlantic

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