Web Strategist

Company Name:
Pepperidge Farm, Incorporated
Requisition Number: 9915
Job Title: Web Strategist
Position Type: Full Time
Job Type: Marketing
Company: CSC Brands LP
Business Unit / Location: CSC Brands L.P.
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
At Campbell, we cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make a difference.
General Summary:
The Global Digital Marketing team is the Center of Excellence for Campbell Soup Company. The team provides subject matter expertise to the entire organization on Social Media, CRM/Email, Web, Mobile, and Digital Shopper Marketing Strategy. This team works across all groups in the company to build channel-agnostic Digital Marketing strategies. Each Subject Matter Expert is responsible for building the foundation for Digital Marketing best practices as well as identifying emerging and innovative ideas to keep Campbell's on the leading edge of the industry. The Web Strategist will be the web expert for the entire organization and will build strategy and facilitate execution.
Primary Responsibilities:
Build Web strategy for all owned properties, including websites, blogs, and digital signage
Work with peer Subject Matter Experts and across the organization to integrate Web Strategy into holistic Digital Marketing Strategies
Identify emerging trends and lead innovation pilots to implement into broader annual operating plans
Identify KPIs and measures of success and establish scorecard
Create direction within function to facilitate the execution of the strategy
Job Complexity:
Be the Subject Matter Expert on all things Web Strategy
Work across the organization to develop best in class Digital ecosytem
Consistently optimize user experience on all owned properties
Create compelling journeys to and from digital properties
Ensure all sites are in compliance with SEO best practices
Work closely with the design team to help enhance usability
Work with the development team to support and maintain existing production code in the field and develop and deliver new enhancement as necessary
Identify key partners and platforms to enhance Digital Marketing Strategies
Establish thought leadership and education program best practices for organization
Minimum Requirements:

Bachelor's Degree in Marketing, Advertising, Communications or related field

5+ years' experience in Marketing, IT, Communications, Public Relations or related field'
Preferred Qualifications:

Solid understanding of user-centered design principles and methodologies
State/Province: New Jersey
City: Camden
Company Sponsored Relocation: Yes
Job Classification: Professional
Business Area: United States
Experience: Mid-Career
Workplace Setting: Corporate or Headquarters
Region: Middle Atlantic

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